Using Email to Connect

Intent

Emails can be sent to your followers as a mass mailing.  Generally,  emails provide information to members, maybe a call to action.   

How-Tos

Emails can be crafted to serve dual purposes.  Emails can be (1) sent out in a mass communication to all members and (2) posted to your blog (we’ll talk about formatting for the blog later).  This will enable you to share information more than once.  It will also mean that visitors to your blog can view some of your past communications.  When writing emails, remember who the “author” is and keep that in mind when using pronouns in the body of the email.

Quirks

When emailing your followers it is a good idea to use service, like constant contact or mailchimp or to  BCC  your followers.