Tips, Tactics and Tripwires

Using Technology to Support & Inform

Bibliography

• Shuen, Amy, and Laurent Simon. St. Web 2.0: a Strategy Guide. Beijing, etc.: O'Reilly, 2008. Print
• Bozarth, Jane. Social Media for Trainers: Techniques for Enhancing and Extending Learning. San Francisco: Pfeiffer, 2010. Print.
• Steve Rubel.  The Micro Persuasion blog. Online.
• Micek, Deborah, and Warren Whitlock.  Twitter Revolution.  Xeno Press, 2008.  Print.
• Siarto, Jeff.  Head First Wordpress.  O’Reilly, 2010.  Print.

Facebook:

Statistics on Facebook users

Statistics on Familiesenrolled in Part C if IDEA

Twitter:

Twitter apps—

TwitDoc--allows you to upload documents (Office, PDF…) to twitter.

TinyURL --allows you to shorten links that you want to share (important with the 140 character limit of twitter).

Bitly–allows you to shorten links that you want to share

TweetDeck--allows you to create multiple feeds for twitter.

HootSuite--allows you to create multiple feeds for twitter, Facebook, LinkedIn and YouTube

http://twitpic.com/ --allows you to easily share media from your phone or other device to twitter.

http://www.addthis.com/ --you can embed this app on your website so that your users can easily share your site with their friends, you can also add this app to your browser so that you can easily share things you’ve found via email, Facebook, twitter.

NICHCY Social Media Policy—posted to Facebook March 29, 2011

Blogs:

Blogger-- A free weblog publishing tool which is hosted by Google. 

Word press--Free blogs, which include custom design templates, integrated statistics.  It requires a host.

Search Engine Optimization:

Google (and every other search engine) uses crawlers to go out to webpages and search and index the content out on the internet, then then us an algorithm to rank pages.   Using tags (metadata), keywords in your content, updating your content regularly, and linking pages within your website can all increase your page’s rank.  The higher your page is ranked the closer it will appear to the top of a someone’s search (with personalized searches—it is important to note that if you frequently visit a site, it will be found at the top of your searches, so visiting a PageRank site can help you figure out your rank for new visitors). This is why it is important to identify the keywords your users will most likely use for their searches, to be intentional in how you organize your website and your twitter and Facebook posts.  By using twitter and Facebook you can let your fans know when you’ve put up new content, and that encourages them to come, visit and explore your site. 

Page Rank Checker

This can help you check your website’s (and that of your competitors) ranking.  

Video Sharing

YouTube—you can share videos in up to 15 minutes of length.  You can also subscribe to other users’ channels. 

Vimeo—another video sharing platform.  You can also subscribe to other users’ channels.

Firewalls—a device or set of devices designed to permit or deny network transmissions.  Networks may have overall firewalls, and individual computers might have more restrictive firewalls.  Some large networks might limit access to social media sites like Facebook, twitter or YouTube.