Updating Content on Facebook

Facebook status updates are limited to 420 characters.  Personal pages and Fanpages are available.

Content can be updated on an hourly, daily or weekly basis.  It is important to remember when you are using Facebook as your page that you are posting, not as an individual, but rather as an organization.

How to Use a Facebook Page:

1.       You can switch between yourself and the page by clicking on the arrow next to Home at the top of the page, and saying you want to use Facebook as a page.  You can use Facebook as yourself, and post to your page as yourself.  When you post this way your profile picture will be next to anything you post to your Facebook page.  You can also post as the page—remember when you do this that you are posting as an organization, and please do not use I, me, my, as you are representing the organization as a whole, and folks will not know who is “speaking”.  If you want to post in the first person, then simply post using the link above to access the page without switching to using Facebook as a page.  (When you are using Facebook as the page and you want to return to your own persona, just follow the same directions and click on use as YOURNAME).

2.       48 hours after posting, the analytics will show for admins.  See picture below to see how the analytics show up on the admin view of the page—you need to use Facebook as a page to see the analytics.

Increasing Your Facebook Fans

 Visit your Facebook page.  On that page, look to the top of the page:

1.        Invite Friends

a.       Scroll down until you see Invite Friends

b.      Click on Invite Friends

c.     Identify friends who should join your Facebook page—this could be family leaders, professionals, anyone interested in policies around early intervention, young children, people with disabilities.

d.      Click on the box next to their picture and invite them to like your page.

2.       You can also invite friends via email

Using Email to Connect

Intent

Emails can be sent to your followers as a mass mailing.  Generally,  emails provide information to members, maybe a call to action.   

How-Tos

Emails can be crafted to serve dual purposes.  Emails can be (1) sent out in a mass communication to all members and (2) posted to your blog (we’ll talk about formatting for the blog later).  This will enable you to share information more than once.  It will also mean that visitors to your blog can view some of your past communications.  When writing emails, remember who the “author” is and keep that in mind when using pronouns in the body of the email.

Quirks

When emailing your followers it is a good idea to use service, like constant contact or mailchimp or to  BCC  your followers.   

I’d like to meet you, can I tweet you?

I use the following twitter handles to tweet:

Caseywaid and StrategyWorks

So that we can get to know one another, please respond to one or all of the following questions, and use the hashtag below:

¢ Who are you, why are you here today?

¢ What kind of leader are you? 

¢ What do you want to do?

¢    What do you want to change or accomplish?

#SoMeTips

Increasing your Facebook Reach

Visit your Facebook Page at a minimum of once a week.  When you do, you should:

• Share information from your Page to your own timeline or to your own pages or groups.
• Share information from other groups to your page.
• Share information from your page to other organization's pages or timelines.

When you see an interesting story, you should share it.  If you are using Facebook as your page then the share will show as your Facebook page.  If you are using Facebook as yourself, the share will show as your personal profile. (See above for how to toggle between using Facebook as yourself or the page).

When you hit the share button you’ll see another dialogue box.  You can choose to share to your own timeline, a friend’s timeline, or your fanpage. Here are screenshots so you can see what the drop down menus look like.

If you click on the triangle you’ll see other places to which you can share.

You can share on a friend’s timeline, in a group that you belong to, or on your page.

When you chose one of those options, you can find exactly where you want to share your information.

You can also add your own comments when you share, this will encourage your followers to read the information to see why you think it is important, remember to keep in mind whether you are sharing as your page or as yourself and use the appropriate pronouns.

Sharing to/from the Facebook page

You can share relevant early intervention information to your Facebook page from other pages.