Having multiple Admins means that you can share the work of keeping your Facebook page up-to-date. However, it can also mean more work supervising your admins. Facebook has made some recent changes to the Admin permissions which should cut down on the time spent supervising your admins!
Now you can assign Admins different roles. For instance, if one of your staffmembers simply needs data to show how effective your Facebook page is, you can make them an insight analyst. Another staffer could be an advertiser, they can create ads and see their effectiveness, but they cannot post or delete comments on the page.
This ability to assign roles can help you to develop expertise, while minimizing risk. I still see some Facebook pages out there that purport to be organizations that have posts from the page using the pronoun "I". As the reader, I often wonder who is "I"? Is that the CEO? Is it the marketing director? Or is it an intern? As someone interested in using social media to support and inform, I think these new Admin roles will help organizations to be both effective and authentic.
